1. How to Enter: The Live’s A Beach Trivia A Go-Go (“Sweepstakes”) begins on or about June 23, 2008 and ends on August 13, 2008 (“Sweepstakes Period”). You can enter the Sweepstakes by mail or via the Internet.

To enter the Sweepstakes by mail: Legibly hand-print your first and last name, complete home address (including street address, city, state/province and zip code/postal code), date of birth, and one (1) telephone number (including area code) where you can be reached weekdays between the hours of 7:00 A.M. and 11:00 A.M. (Eastern Time) from June 30, 2008 through September 1, 2008 (“Sweepstakes Hours”) on a postcard (no larger than 6” x 8”) and mail, with proper postage affixed to: Live’s A Beach Trivia A Go-Go, P.O. Box 7731, Burbank, CA 91510 (“Mail Entry”). You may only submit one (1) telephone number per entry. If more than one (1) telephone number is submitted, only the first number listed will be used for Sweepstakes purposes. If the one (1) telephone number listed is a cell phone when the show representative calls, you will be asked to provide a land-line telephone number, at which you can be reached weekdays within a time period specified by the Sponsor in its sole discretion in order to participate in the Sweepstakes. Failure to immediately supply such a landline telephone number will result in your disqualification from the Sweepstakes. You may enter by mail as often as you like but each entry must be mailed separately. Mail Entries may be postmarked beginning June 23, 2008. All Mail Entries must be received by August 13, 2008 at 12:00 P.M. noon (Eastern Time).
To enter via the Internet: Starting on June 23, 2008 access http://www.liveregisandkelly.com (“Web Site”) and click on either the Sweepstakes icon or text link, either of which will take you to the entry form and Sweepstakes home page. To enter, registered entrants login and then submit one (1) telephone number (including area code) where they can be reached during Sweepstakes Hours (“Internet Entry”). If the one (1) telephone number listed is a cell phone, you will be required, when the show representative calls, to provide a land-line telephone number at which you can be reached weekdays within a time period specified by the Sponsor in its sole discretion in order to participate in the Sweepstakes. Failure to immediately supply such a landline telephone number will result in your disqualification from the Sweepstakes. If you are not a registered entrant, become a registered entrant by completing (and thereafter transmitting) the registration form. Information requested on the registration form consists of your first and last name, complete home address (including street address, city, state/province and zip code/postal code), date of birth, and email address. You must be registered with the Web Site to enter the Sweepstakes via the Internet. Limit one (1) Internet Entry per person per day. Internet Entries must be received by 12:00 P.M. noon (Eastern Time) on August 13, 2008. Although the Sweepstakes begins on June 23, 2008, which is the first day to submit entries, the first day selected entrants (defined below) may be called by a representative of LIVE With Regis and Kelly and given the opportunity to play on-air will be on or about June 30, 2008. Although the last day to enter is on August 13, 2008, the last day selected entrants (defined below) may be called by a representative of LIVE With Regis and Kelly and given the opportunity to play on-air will be on or about September 1, 2008. At the election of Show (defined below) at its sole discretion, Sweepstakes may not be played every weekday or may be suspended for a number of days or weeks during the Sweepstakes Period due to production exigencies and/or other promotions (e.g. to conduct other home viewer promotions). All required entry information must be completed in full in order for Mail or Internet Entries (collectively “Entries”) to be eligible. If an entrant is a resident of a jurisdiction that deems him/her to be a minor, he/she must obtain parental/legal guardian consent prior to entering or submitting any personally identifiable information. Multiple Internet Entries by the same person in excess of the limits stated herein will be disqualified. Proof of delivery or receipt of Entries will not be deemed by Sponsor as proof of Entry. Any attempted form of Entry other than as described herein is void.

2. Eligibility: Open only to persons 18 years of age or older as of June 23, 2008 who are permanent legal residents of the 50 states of the U.S., Washington D.C. (excluding Guam, Puerto Rico, and all other U.S. territories and possessions) or permanent legal residents of Canada (excluding the province of Quebec) who are physically located therein. Entrants must have either a valid social security number and/or a valid U.S. personal tax identification number (Social Insurance Number for Canadian residents). Employees and agents of Buena Vista Television (“Sponsor”), WABC-TV, American Broadcasting Company, Inc., LIVE With Regis and Kelly (“Show”), Sweepstakes administrator, participating stations, stations airing Show, advertising and promotion agencies, those involved in the production, development and handling of the Sweepstakes, their respective agents, officers, prize suppliers, parent companies, affiliates and subsidiaries (collectively “Sweepstakes Entities”), and members of their immediate families (parents, children, siblings, spouses) and/or persons living in the same households as such persons, whether related or not, are ineligible to enter Sweepstakes and cannot win prizes.

3. Wheel Drawing(s) and Notification: Approximately every two weeks, beginning on or about June 25, 2008, an appropriate number of Entries, plus alternates, will be randomly selected in a drawing by the Sweepstakes administrator or a representative of the Show, whose decisions are final and binding in all respects, from all eligible Entries (as described herein) and numbered chronologically off-camera wheel drawing (“Wheel Drawing(s)”). The final Wheel Drawing will take place on or about August 14, 2008. Each weekday that the Sweepstakes is played beginning on or about June 30, 2008, through the last “live” or “taped” broadcast of LIVE With Regis and Kelly airing on or about September 1, 2008 a representative of the Show will call one (1) randomly selected entrant (“Selected Entrant”) prior to the taping of Show (during Sweepstakes Hours) according to the chronological order in which each Entry was randomly selected. Selected Entrant will be called at the telephone number (and/or other form of communication selected at Sponsor’s sole discretion, including, but not limited to, online chats and/or video chats) furnished by Selected Entrant on his/her Entry and notified that he/she is the Selected Entrant. If the one (1) telephone number listed is a cell phone, Selected Entrant will be required, when the show representative calls, to provide a land-line telephone number at which he/she can be reached weekdays within a time period specified by the Sponsor in its sole discretion in order to participate in the Sweepstakes. Failure to immediately supply such a landline telephone number will result in Selected Entrant’s disqualification from the Sweepstakes. For the call, Show’s representative will spin a prize wheel to determine the prize(s) that will be won if Selected Entrant correctly answers that day’s trivia question (“Prize Wheel”). Spin of Prize Wheel may take place either before or after Selected Entrant answers that day’s trivia question. If the Selected Entrant correctly answers that day’s trivia question he/she shall be awarded the Wheel prize (“Wheel Prize”). If the original call to a Selected Entrant results in five (5) unanswered rings, a busy signal or an answering machine response, the Show’s representative will call again one (1) additional time. If the second call again results in five (5) unanswered rings, a busy signal or an answering machine response, the Entry of that Selected Entrant will be returned to the pool of unselected Entries, as described below. If the call is answered before five rings and Selected Entrant comes to the telephone within approximately 20 seconds (and if Selected Entrant is available to attempt, during Show’s broadcast (or taping) to answer that day’s trivia question), then Selected Entrant will be given the opportunity to answer that day’s trivia question about a previous Show’s broadcast. Selected Entrant will be given twenty (20) seconds from the time the trivia question is asked to respond with an answer. Selected Entrant will be given only one (1) attempt to answer the trivia question. If a call is placed to Selected Entrant and, after the call is answered, the call is disconnected or technical difficulties are experienced during the call, the Show will make one (1) attempt to call the Selected Entrant back. If the Show is unable to reach Selected Entrant by telephone that Entry will be returned to the Entry pool and an alternate Selected Entrant (in order of selection) may be called until one (1) Selected Entrant is reached. The Show will speak on-air with a maximum of only one (1) Selected Entrant on each day of the Sweepstakes. If Selected Entrant correctly answers the trivia question in the allotted time, he or she will be awarded the Wheel Prize If Selected Entrant does not correctly answer the trivia question, the Wheel Prize will not be awarded to him/her but Selected Entrant will receive a Regis and Kelly Reward, as announced on that day’s Show. Selected Entrant’s opportunity to answer trivia question may be broadcast during Show, at Sponsor’s sole discretion. Immediately after Selected Entrant answers his/her trivia question on the telephone, he/she will be notified of his/her potential winner status, subject to subsequent written verification.

4. Beach Trivia A Go-Go Grand Prize Drawing: Up to forty-six (46) Selected Entrants who participated in a Show (whether or not the trivia question was answered correctly), will be included in the Grand Prize Drawing/random selection process that will be conducted once all of the broadcasts have been taped and the number of Selected Entrants who participated in the taped Shows have been determined. In addition, a matching number of randomly selected entrants from among all eligible Entries received will also be included in the Grand Prize Drawings/random selection process that will be conducted once the number of Selected Entrants who participated in the taped Shows have been determined (“Beach Trivia A Go-Go Grand Prize Participants”) by the Sweepstakes administrator or a representative of the Show (Beach Trivia A Go-Go Grand Prize Drawing/Random Selection Process.”). Beach Trivia A Go-Go Grand Prize Participants, at Sponsor’s sole discretion, may be required to answer an additional question and/or participate in a game or random process to win the Beach Trivia A Go-Go Grand Prize (as defined below). Failure to comply with the Show’s instructions and requirements for participating in the Beach Trivia A Go-Go Grand Prize Drawing/random selection process will result in a potential Grand Prize Participant’s disqualification from the Beach Trivia A Go-Go Grand Prize Drawing/random selection process. Each Beach Trivia A Go-Go Grand Prize Participant may or may not be notified during the hours of 7:00 A.M. (ET) and 11:00 A.M. (ET) the day of the Beach Trivia A Go-Go Drawing, but the Beach Trivia A Go-Go Grand Prize winner will be contacted by telephone (once determined subject to verification) on or about September 2, 2008 after the broadcast.

5. Prizes/Odds of Winning: Up to forty-six (46) Wheel Prizes: Up to one (1) Wheel Prize for air date of the Sweepstakes (as described by Official Rules): travel prizes and/or merchandise prizes (possibly including but not limited to a vehicle prize or cruise) and announced on that particular day’s taping/broadcast, as applicable. Approximate Retail Value (“ARV”) of each Wheel Prize: $3,000 - $22,000. The ARV’s of travel prizes vary depending upon the point of departure, destination, fare fluctuation, number of travelers, and if a cash award or any additional prize component is included in the Wheel Prize. The ARV’s of all prizes are furnished by the prize suppliers. Sponsor reserves the right to structure travel route in its sole discretion. For travel prizes where air transportation is included, the round-trip coach-class air transportation element of the prize begins and ends at a major commercial airport near winner’s residence or in some cases from selected gateways as designated in the travel prize package. Some prizes may not include air transportation. Trips must be completed within one (1) year of notification of winning, unless otherwise stated by Sponsor and/or prize supplier(s) at their sole discretion. Trips must be booked at least twelve (12) weeks prior to travel dates or on a timeframe set by Sponsor and/or prize supplier(s) at their sole discretion, which will be disclosed in travel documentation. No extension or change of trip dates permitted once trip dates have been confirmed by Sponsor. The prize restrictions/conditions stated herein are not all-inclusive and may be subject to additional restrictions/conditions, which will be stated in the Affidavit/Release (described below) and/or trip prize travel documents. Trip is subject to air/ground travel availability, hotel availability, holiday and blackout dates and all other prize and travel restrictions, as applicable. If trip has a guest component, winner and guest(s) must travel together on the same itinerary. If winner is a resident of a jurisdiction that deems him/her to be a minor, he/she must be accompanied by his/her parent/legal guardian, and such person must accompany the winner as the travel guest. If travel guest is a resident of a jurisdiction that deems him/her to be a minor, he/she must be accompanied by his/her parent/legal guardian, and such person must be the winner. If winner elects to travel without a guest, no additional compensation will be awarded. If trip is outside the U.S. (and or Canada if winner is a resident there), winner and guest(s) (if applicable) are solely responsible for obtaining all necessary travel documents including passports and visas If trip has a rental car component, winner and/or a guest (if applicable) must have a valid U.S. driver’s license, be 25 years of age or older, and have at least one major credit card in good standing. In the event a winner or a trip travel guest does not have a valid U.S. driver’s license, is under 25 years of age, or does not have at least one major credit card in good standing, then rental car component of prize will be forfeited and remaining elements of trip shall constitute full satisfaction of said prize. All other expenses and incidentals not specifically mentioned as being included are excluded and are winner’s sole responsibility including, but not limited to, taxes, air transfers, government fees, ground transportation, meals, gratuities, hotel incidentals, telephone calls, port charges and taxes, government fees, shore excursion(s), souvenirs, gift shop purchases, spas, meals in alternate dining venues, travel documents, service charges and travel insurance premiums, trip and travel insurance, and required immunizations if applicable. Up to forty-six (46) Regis and Kelly Reward Prizes: Up to one (1) Regis and Kelly Reward Prize for each day of Sweepstakes (as described by Official Rules) in the form of a retailer gift certificate or merchandise prize. ARV of each Regis and Kelly Reward Prize: $250 - $500. One (1) Beach Trivia A Go-Go Grand Prize: One (1) Beach Trivia A Go-Go Grand Prize winner will receive a luxurious travel prize and/or merchandise prize, (possibly including but not limited to a vehicle prize or cruise), to be determined at Sponsor’s sole discretion and as announced on air on the Show prior to the drawing. Beach Trivia A Go-Go Grand Prize may be subject to the same conditions as described above for the Wheel Prizes or any other documentation required by the prize supplier or coordinator (ARV of Beach Trivia A Go-Go Grand Prize: $20,000 - $100,000). Total ARV of all prizes offered: up to $1,135,000. Odds of winning a Wheel Prize/Regis and Kelly Reward depends on number of eligible Entries received. Odds of winning the Beach Trivia A Go-Go Grand Prize up to 1:92. Actual number of prizes awarded depends on number of days Sweepstakes is played on Show and the number of Selected Entrants who correctly answer trivia questions during the Sweepstakes Period. Retailer gift certificate prizes and/or gift card prizes must be used by the expiration stated, if any, or prize will be forfeited. Trip, vehicle, merchandise, retailer gift certificate(s) or gift card prizes shown in any marketing material or on Show may not be actual prize awarded, if any are in fact awarded. If won, vehicle prize winner will be required to personally retrieve vehicle and is solely responsible for his/her transportation and related costs associated with collecting vehicle. Sponsor will provide instructions to the vehicle prize winner to obtain vehicle at a dealership or other specified location near his/her residence, to be designated by Sponsor at its sole discretion. Sponsor will use reasonable efforts, subject to availability, to deliver vehicle within 90 days of receipt of completed Affidavit/Release (defined below). Sweepstakes Entities are not responsible for delays in delivery. If won, vehicle prize winner will be required to present adequate personal identification (valid U.S. or Canadian driver’s license), evidence of automobile insurance (if required by law), and any other required information/documents before he/she may take possession of vehicle. Vehicle prize winner bears risk of damage to vehicle after delivery to specified location and vehicle will be forfeited if he/she fails to arrange for or accept delivery of vehicle within 30 days of notification that his/her vehicle is available. Vehicle prize winner is solely responsible for all title and license fees, registration fees, E.P.A. tax or fee, insurance, options/upgrades, and all other costs incurred in claiming, registering, delivery or ultimate use of the vehicle. Color of vehicle prize awarded to be determined by Sponsor at its sole discretion. Sweepstakes Entities make no representations or warranties with respect to vehicle prize; the sole warranty is the manufacturer’s standard new car warranty that accompanies the vehicle at time of delivery. Retailer gift certificate(s) and/or gift card(s) cannot be exchanged/redeemed for cash or combined with any other offer and is subject to stated terms and conditions. Retailer gift certificate, gift card, or merchandise vendors will be selected by Sponsor at its sole discretion. All monetary values are expressed herein are U.S. Dollars. Limit one (1) Wheel Prize) or one (1) Regis and Kelly Reward Prize per person/family/household for entire Sweepstakes Period. No transfer of any prize permitted. No substitution or cash equivalent for any prizes, except at Sponsor's sole discretion, due to prize unavailability for any reason, and only then for a prize of comparable value. Prizes will be shipped to U.S. or Canadian addresses (excluding Quebec) only. Customs and import fees are the sole responsibility of any Canadian prize winner. Any depiction of prize(s) is for illustrative purposes only. All federal, state, provincial, and/or other taxes are sole responsibility of winner. Winners will receive a 1099 form from the Sponsor for the total ARV, as stated herein, of his/her prize that he/she won in the calendar year that he/she won.

6. Winner Requirements: If a Canadian resident is selected as a potential winner, he/she must correctly answer a time based, mathematical skill-testing question administered by phone/mail to be eligible for a prize. Each Wheel Prize winner and the Beach Trivia A Go-Go Grand Prize winner (his/her parent/legal guardian, if a resident of a jurisdiction that deems him/her to be a minor) will be required to execute (and have notarized) an Affidavit of Eligibility, a Liability Release, (where legal) a Publicity Release, and any other documentation that Sponsor may require (collectively “Affidavit/Release”), which, among other functions, releases Sweepstakes Entities from any and all liability. Affidavit/Release must be signed, notarized, and returned using the provided pre-paid envelope, within ten (10) days or winner will be disqualified. By returning the completed Affidavit/Release, potential winners attest to the authenticity of his/her winning Entry. All Selected Entrants and potential Beach Trivia A Go-Go Grand Prize winner are deemed to be potential winners until his/her eligibility is verified in accordance with these Official Rules upon the return and review of his/her Affidavit/Release(s) by Sponsor and/or Sweepstakes administrator. Each guest (his/her parent/legal guardian, if guest is a resident of a jurisdiction that deems him/her a minor) must execute and have notarized (and return within ten (10) days of receipt by winner) a Liability Release and (where legal) a Publicity Release (“Travel Guest Release”). If a potential winner is a resident of a jurisdiction that deems him/her to be a minor, prize will be awarded in the name of his/her parent/legal guardian. If a potential winner cannot be reached after a reasonable effort has been exerted during five (5) business days, if he/she is found to be ineligible, if his/her prize or prize notification is returned as undeliverable, or if he/she cannot or does not comply with these Official Rules, winner will be disqualified and an alternate winner may be selected. Any personal information supplied by entrants to Sponsor or its affiliates will be subject to Sponsor’s Privacy Policy and Terms Of Use posted at the Web Site. Except where prohibited by law or Sponsor’s Privacy Policy, Entry and/or acceptance of the applicable prize constitutes permission for the Sweepstakes Entities to use said winner's name, photograph, likeness, biographical information, statements, voice and address (city and state) for advertising/publicity purposes worldwide on and in connection with Show and in any and all forms of media (including but not limited to posting on the Web Site), now known or hereafter devised, in perpetuity throughout the universe without further compensation in connection with Show, the Sweepstakes or the prize(s) awarded. Sponsor has the right to modify, use, assign and/or dispose of Entries however it sees fit and for any purpose without any notice or compensation to entrant or any third parties. However, Sponsor will not provide any personally identifying information of minors, regardless of its source, to any third party without the express written consent of entrant’s parent/legal guardian. Buena Vista Television, WABC-TV, and LIVE With Regis and Kelly have no obligation to broadcast or otherwise make use of any footage containing winners’ name, photograph, likeness, biographical information, statements, voice and/or address.

7. General Conditions and Disclaimers: Sweepstakes is subject to all applicable federal, state, local and provincial laws, and to these Official Rules (collectively “Rules and Laws”). Official Rules will be posted at the Web Site during the Sweepstakes Period. By participating, entrants agree to be bound by these Rules and Laws and the decisions of the Sponsor, which are final and binding in all respects; to waive any right to claim ambiguity with the Rules and Laws; to indemnify and hold harmless the Sweepstakes Entities from any and all liability resulting or arising from the Sweepstakes; to release all rights to bring any claim, action, or proceeding against the Sweepstakes Entities and entrants hereby acknowledge that said Sweepstakes Entities have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee, express or implied, in fact or in law, relative to any prize. Each winner agrees that the Sweepstakes Entities and their agencies, officers, directors and employees shall not be responsible or liable for losses/injuries of any kind resulting from participation in this Sweepstakes including, but not limited to, the use/misuse and/or possession/acceptance of any prize, participation in this Sweepstakes or any damage to entrant’s (or any third party’s) equipment that may have resulted from the Entry process or any technical malfunctions of the telephone network, computer online system, computer dating mechanism, computer equipment, software, or any combination thereof. Potential Canadian winners agree and acknowledge that Sweepstakes Entities shall have no responsibility or liability in connection with disputes over answers to mathematical skill test questions. Winners and travel guests shall release Sweepstakes Entities from any and all liability/responsibility with respect to all prizes and/or Sweepstakes (including any property loss, damage, personal injury, or death). Any person attempting to defraud or in any way tamper with this Sweepstakes will be ineligible for a prize and may be prosecuted to the full extent of the law. Sweepstakes Entities are not responsible for multiple Entries, Entries that are entered by other than human means or by other mechanical means, or for Entries that are late (including delayed data transmissions), tampered with, illegible, mutilated, forged, mechanically duplicated, mass machine printed, postage due, misdirected, incomplete, destroyed, lost, or Entries otherwise not in compliance with these Official Rules and such Entries will be disqualified. Sweepstakes Entities are also not responsible or liable for: garbled or incomplete phone calls, dropped lines, busy phone lines, computer error or any technical malfunctions of the telephone network. Sweepstakes Entities are not responsible for any cancellation, pre-emption, non-broadcast or out-of-normal-timeslot broadcast, in whole or in part, of any Show containing a Sweepstakes element and Sponsor may choose, at its sole discretion, to cancel, modify or suspend Sweepstakes, or any portion thereof. Potential winners agree and acknowledge that Sweepstakes Entities are not responsible or liable for ambiguous trivia questions and/or disputes over answers to trivia questions. By participating, entrants agree that the Show shall not be responsible for any unintentional production errors that occur during the trivia segment and/or the Beach Trivia A Go-Go Grand Prize Drawing and that the Show may address such errors in its sole discretion (for example, in the event that a question is determined to be compromised during a trivia segment (determination to be made by the Show, in its sole discretion), the Show may replace such question with a different trivia question about a previous Show’s broadcast). Sweepstakes Entities are not responsible if, in a given U.S. or Canadian market, Show is broadcast on a delayed basis (e.g. if Show does not air on the uniform date across the country intended by Sponsor), or if Show is canceled, delayed or interrupted, in whole or in part, for any reason. If, for any reason, the online portion of the Sweepstakes is not capable of running as originally planned, such as by tampering or infection by computer virus, Sponsor at its sole discretion, reserves the right to cancel, modify, or suspend the Internet portion of the Sweepstakes and conduct any or all drawings from all salvageable Internet Entries, if any, and all eligible Mail Entries received. Entrants also agree that the Sweepstakes Entities are not responsible or liable for any injury or damage to an entrant’s or third person’s computer and/or its contents, related to or resulting from any part of this Sweepstakes. Entrants also agree that the Sweepstakes entities are not responsible for entrant’s inability to access Sweepstakes via the Internet due to hardware or software compatibility problems. In case of a dispute over the identity of an entrant who submitted a selected Internet Entry, Sponsor reserves the right, at its sole discretion, to deem the owner of the email account (as indicated on Internet service provider records) to be the entrant. Once submitted, Entries become the sole property of Sponsor and will not be returned.

8. Rules/Winners List: To receive a copy of the Official Rules or a Winners List, send a self-addressed stamped envelope to: Live’s A Beach Trivia A Go-Go, “Rules” or “Winners” (specify which), P.O. Box 6375, Burbank, CA 91510. Winners List available after September 1, 2008. All requests must be received by November 3, 2008.

9. Sponsor: Buena Vista Television, 500 South Buena Vista, Burbank, CA 91521-0224.

10. Sweepstakes Administrator: ESG, P.O. Box 7398, Burbank, CA 91510-7398. Sweepstakes administrator is not the supplier or guarantor of any prizes.

Official Rules ©2008 Enteractive Solutions Group Inc. All rights reserved.

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