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Consumer Reports Contributor
Tod Marks is here to show you how to improve your grocery shopping skills and lower on the bill. He is Consumer Report’s shopping expert and you can read his Tightwad Tod Blog and visit consumerreports.org for more great information about how to spend your money wisely.



Slash Your Grocery Bills

Make a List and Stick to It
And don't shop hungry. You'll be less tempted to over buy.

Get a Store Card
With a preferred-shopper card, you receive automatic discounts on products in the store circular without clipping coupons. These programs request personal information, which means that the chain can track your purchases. Most chains have strict privacy policies, but it makes sense to review them carefully before joining.

Consider Store Brands
They're significantly cheaper and often at least as good as their brand-name counterparts.

Compare Prices in Different Areas of the Store
Cheese at the deli counter, for example, is often pricier than sliced or chunked cheese in the dairy case.

Weigh the Cost of Convenience
Prepped and precut foods often cost more. Similarly, you'll pay extra for single servings, such as cereal in disposable bowls.

Evaluate End-caps
Often, products prominently displayed at the ends of aisles aren't actually on sale. End-caps can also be a destination for merchandise about to expire. So check expiration dates carefully.

Compare Unit Prices.
Big packages are often more economical, but not always, according to studies. In one, the Federal Trade Commission reported that canned tuna, peanut butter, ketchup, canned coffee, and frozen orange juice frequently turned out to be costlier in larger containers. Comparing unit prices (per ounce, etc.) is especially important when one size is on sale.

Clip Coupons
Check out Sunday newspaper inserts and consider checking out coupons from Web sites such as www.coolsavings.com, www.valpak.com, and www.smartsource.com. You generally have to supply personal information to register, so familiarize yourself with privacy policies. Just don't let coupons encourage you to buy products you wouldn't otherwise buy.

Don't Assume All Items Advertised in Circulars are on Sale
Manufacturers may have paid for placement.

Beware of Last-Minute Temptations
Single-serving snacks at the checkout counter cost more than multi-packs of like items along the aisles